Careers

image of employees

Director of Strategic Marketing

As the Director of Strategic Marketing, you will provide leadership and strategic direction for all PVFCU communications & campaigns, market research, brand management, financial education and public relations initiatives. You will play a key role in developing and maximizing member engagement as their primary financial institution across target segments, products and channels.  It will be critical to research market needs and analyze marketing trends to ensure the credit union is positioned competitively. You will focus on driving brand creation and awareness, market growth, market strategy, member retention, member segmentation, and increasing share of wallet across target segments.

We are looking for someone with strong analytical skills to analyze data, interpret results, and turn insights into actionable and measurable strategies.  We also need a strong relationship builder, and communicator, who has experience leading cross-functional teams to deliver business results.  And of course, we are looking for someone who can inspire others to deliver on our mission of improving the financial lives of our members!

What else will it take for this role? 

  • Master’s degree preferred.  Bachelor’s degree in marketing, business administration, communications, management, public relations, or related field required.
  • Ten years of strategic marketing experience.
  • Business Intelligence or advanced analytics tools & methodologies experience.
  • Experience in customer development strategies, using data-driven insights.
  • Experience in marketing and advertising strategies, tactics and best practices - including social and electronic channels.
  • Financial Services experience preferred.

What’s so great about working at PVFCU?  Our employees love working with our wonderful members and coworkers; our work environment; the learning and growth opportunities that we offer; wellness activities and fun employee events; other great benefits; and supporting the credit union’s values of integrity, community, financial wisdom, and service.

Full-Time Member Advisor

As a Member Advisor you would work directly with Park View members on a wide variety of services, advising them how to best use our products and services to meet their personal financial goals.  You would help them with transactions, open new accounts, work with them on loans, direct them to our mortgage and investment services, and be their ‘Go-To’ person for any financial questions.  We want you to build relationships with our members so when they have a financial need, they think of you first—because you have already shown them you are an active listener and can help solve their problems.   We expect every member to have a great experience when they work with a Member Advisor and in order to do this, you’ll need to learn a lot about our products and services to help the member reach their goals.  We have a great training program in place to get you there as quickly as possible, but it will take a lot of effort on your part. 

We are looking for someone who loves to make people happy—especially our Park View Members.  They are a great group, and we want someone who will give them an extra smile during their day. 

We are also looking for someone who will enhance our already great work environment—someone who loves working as a team, learning new things, being creative, solving problems, working hard, and having fun while doing so. 

What else does it take to be a Member Advisor?

  • Six months to two years of related experience.  This might be working in any kind of retail establishment or customer service position.
  • Ability to be flexible with hours and days off.  We try our best to accommodate your needs, but we need to be fully staffed and ready to serve members Monday through Saturday.  Our full-time work week is around 40 hours.
  • A college education – Bachelor’s degree preferred.
  • Ability to learn quickly, interpret policies and procedures, retain information and take initiative in your learning and development plan.
  • Knowledge of and experience with financial products and services is a big plus!  This includes sound management of personal finances, too.

What’s so great about working at PVFCU?  Our employees love working with our wonderful members and coworkers; our work environment; the learning and growth opportunities that we offer; wellness activities and fun employee events; other great benefits; and supporting the credit union’s values of integrity, community, financial wisdom, and service. 

Direct any inquiries to:

Park View Federal Credit Union
Yvonne Boettger, Human Resource Manager
1675 Virginia Avenue
Harrisonburg, VA 22802

540.437.7411
hr@pvfcu.org*

Park View Federal Credit Union considers applicants for all positions on the basis of qualifications, without regard to race, color, religion, age, gender, veteran status, disability, or any other legally protected status. Equal Opportunity Employer.

*Information sent by email is at risk of loss of confidentiality if the information is transmitted over the Internet.