SMS PRIVACY POLICY
Effective Date: November 25, 2025
Park View Federal Credit Union (Park View) is committed to protecting your privacy and ensuring the security of your personal information. This SMS Privacy Policy explains how we collect, use, and safeguard your information when you opt in to receive SMS (text message) communications from us. By enrolling, you agree to these terms, which comply with the Telephone Consumer Protection Act (TCPA), Campaign Registry requirements, and CTIA Best Practices.
Opting in to SMS Communication
To receive SMS communications from us, you must provide your explicit consent by opting in. For non-marketing messages (e.g., account updates, notifications, and reminders), consent may be provided through the following methods:
- Verbal Consent: You may provide verbal consent during a conversation with a Park View representative (e.g., over the phone or in person).
- Written Consent: You may opt in by completing a paper form that explicitly states your agreement to receive SMS communications.
Information We Collect
When you opt into our SMS program, we may collect the following information:
- Phone Number: The mobile number you provide to receive SMS messages.
- Message Interaction Data: Delivery and engagement metrics (e.g., delivery status, response keywords).
- Consent Records: Timestamps and methods of opt-in (e.g., verbal, paper, or other methods).
How We Use Your Information
We use the information collected through our SMS program to:
- Send SMS messages, including notifications, updates, and reminders, based on your preferences.
- Demonstrate compliance with TCPA and CTIA guidelines.
- Improve messaging and measure engagement.
One-to-One Consent Requirement
Your consent applies solely to Park View. We do not share your consent with third parties or affiliates unless you expressly agree.
Message Frequency & Data Rates
- The frequency of SMS messages will vary but will not exceed 1-2 messages per week, unless there is an urgent notification event.
- Standard message and data rates may apply. Please check your carrier’s terms for details.
Opt-Out Instructions
- You may opt out of receiving SMS messages at any time by replying “STOP” to any message. This will unsubscribe you immediately.
- For assistance, please contact us at:
- Email: info@pvfcu.org
- Phone: 540.434.6444
Data Sharing & Disclosure
- We will never sell your data.
- We may share your data with trusted service providers (e.g., SMS carriers) solely for the purpose of delivering messages.
Security of Your Information
We implement reasonable measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.
Record-Keeping & Proof of Consent
We retain all opt-in and opt-out records, including timestamps and consent methods, to comply with TCPA and CTIA guidelines.
Changes to This Policy
We may update this policy as laws and regulations evolve. Material changes will be communicated via SMS or posted on our website. Continued participation in the SMS program constitutes acceptance of the updated terms.
Contact Us
If you have any questions about this SMS Privacy Policy or wish to update your SMS preferences, please contact us at:
- Email: info@pvfcu.org
- Phone: 540.434.6444
- Mailing Address: 1675 Virginia Ave, Harrisonburg, VA 22802
For more details about your participation in our SMS program, please review our SMS Terms and Conditions.