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Park View Federal Credit Union Receives 2024 Best of the Best Awards

Park View recognized as Best of the Best by Member XP and CU Solutions in providing the best Transaction Experience, New Member Experience, and Loan Experience

Park View Federal Credit Union Achieves Esteemed Recognition in CU Solutions Group’s 2024 Best of the Best Awards

Park View Federal Credit Union recognized by Member XP as one of North America’s best credit unions in providing an outstanding member experience in the following categories: Best Loan Experience, Best New Member Experience, and Best Transaction Experience.

HARRISONBURG, Va. (FEBRUARY 22, 2024) Park View Federal Credit Union emerges as a recipient of the 2024 Best of the Best award, a prestigious accolade presented by MemberXP, a leading CX program offered through CU Solutions Group.

This distinguished award is an annual acknowledgment bestowed upon credit unions that consistently excel in delivering exceptional service.

In 2023, over 300,000 MemberXP surveys were strategically deployed nationwide among nearly 8 million credit union members, spanning all 50 U.S. states, and extending into Canada. Custom questions were triggered by relevant member engagements and designed to capture insights spanning a diverse range of financial interactions, from account openings to loan applications.

The annual competition focuses on two universal CX metrics – Net Promoter Score (NPS)® and Member Effort Score (MES), meticulously identifying and verifying the top 25% of performers in each financial experience category, leading to the presentation of the Best of the Best awards. Park View Federal Credit Union stands among this elite group, exemplifying excellence in member satisfaction and service delivery.

“We are delighted that our members took the time to share their feedback on our service,” stated Pam Martin, VP of Member Service. “We highly value their opinions and continuously allocate resources to enhance our members’ experiences. At Park View, our commitment to being a steadfast partner in providing financial support and guidance for our community is fundamental to our mission. I commend our team for making this commitment a reality for our members.”

“Fostering member loyalty amidst growing competition from financial institutions and Fintechs is a formidable challenge,” affirmed David Dean, COO for CU Solutions Group and leader of the MemberXP business unit. “However, credit unions that successfully engage members and harness their valuable insights not only distinguish themselves but also wield the power to catalyze positive change within the organization. The recipients of this award attentively listened to the needs and desires of their members and took decisive actions based on that feedback, leading to remarkable results. Congratulations to this year’s member experience leaders.”

Park View Federal Credit Union staff posing with awards from Member XP's 2024 "Best of the Best" recognition in three major member service categories: Best New Member Experience, Best Transaction Experience, and Best Loan Experience.

Park View Federal Credit Union staff with awards from Member XP’s “Best of the Best” recognition in three major member service categories: Best New Member Experience, Best Transaction Experience, and Best Loan Experience.


About Park View Federal Credit Union: Established in 1969, Park View Federal Credit Union is a not-for-profit, member-owned cooperative that provides a full range of financial services from six branch locations in the Harrisonburg and Rockingham County area. Learn more about Park View at

About CU Solutions Group : CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of Martech Solutions (Technology & Marketing), HR Performance Solutions, and Consumer Rewards. The organization is home to national credit union-focused brands including Love My Credit Union Rewards, Save to Win, MemberXP, Compease, and Performance Pro. The company has numerous investors comprised of credit unions, credit union leagues, and credit union system organizations and maintains strategic partnerships with Intuit TurboTax®, Marquis, CU Risk Intelligence, and more. For more information, visit

About MemberXP : MemberXP, a product of CU Solutions Group, is the pioneer and market leader in Credit Union Experience Management. The MemberXP technology platform enables credit unions to collect, manage and act on member experience data collected via digital surveys and mystery shoppers. Using the suite of experience management tools offered by MemberXP, credit unions can engage employees, reduce churn, turn detractors into promoters and create clear and potent returns on investment. Over 120 credit unions nationwide rely on MemberXP to consistently build services members love, deepen member loyalty, develop an outstanding employee culture, and deliver on their brand promises. For more information, visit

Net Promoter Score (NPS®) is a trademark of Satmetrix, Bain & Company, and Fred Reichfield.

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